By introducing a much more integrated approach to their advertising with a tiered strategy of ‘halo brand,’ joint ticketing opportunities and finally, seasonal promotions, footfall increased by more than 6% annually, despite a static budget.

Perhaps, more importantly overall profit rose by 11% and over the 10 years we were involved in the brand, the ‘Eye’ became an absolute ‘must-do’ for UK and international tourists alike.

 

 

London Eye

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