One of a number of agencies on their roster, our focus was primarily on franchised business with the emphasis on domestic and European short-haul flights.

Although not initially a problem, it soon became apparent that the thrust of our efforts would be launching new routes, but also maintaining loads at around the traditional 60%+ and yield against the ever-increasing threat of the low cost carriers.

It is to our credit that during our tenure, no routes were ever cancelled, or indeed threatened with closure and loads and more importantly yields maintained their levels.

British Airways



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