Everything comes from the brand and it is essential that you get it right from the start. After all, the brand is the look,
feel and tone-of-voice behind the company and above all the way it talks to its market. That is why we believe everything that you do should be tested against the accepted brand values.
It is a common mistake to focus all attention onto a logo. At the end of the day a logo is just a badge that sits on the personality and is a shortcut - a symbol that is just a part of your beliefs and philosophy.
We have developed original brand personalities that take the agreed target markets and engage with them with the right look and in a tone-of-voice that they will understand and recognise.